Women’s Day 2025: International Women’s Day is here again on March 8! On this annual occasion, while we celebrate women around the globe, the systemic cycles in every economy have certain hidden pressures that need to come to the fore. Have you ever wondered why you might be paying more tax compared to men just because of your gender? That’s called ‘Pink Tax’, ladies —the unseen cost of being a woman! Women may have to pay more for the identical item that men purchase for less. Let’s understand what is pink tax.
The pink tax refers to the tendency for products marketed specifically toward women to be more expensive than those marketed toward men. According to studies, the pink tax is also one reason why women have comparatively less purchasing power than men. This phenomenon is attributed to gender-based price discrimination. The pink tax, in reality, is not a governmental tax.
What is Pink Tax?
In simple words, the “Pink Tax” refers to charging women more than men for similar products or services. In India, the pink tax is a common phenomenon, with women being charged more for products that are marketed specifically to them. The pink tax is more than just a pricing variation; it is a reflection of deep-seated gender inequality that has significant economic implications.
