India’s smartphone market saw a 7% year-on-year decline in Q1 2025, according to a new report by CyberMedia Research (CMR). The slump has been attributed to “shifting consumer preferences and intensified competition” across segments.
Interestingly, despite the overall decline, the premium smartphone segment (priced above ₹25,000) and the ultra-budget segment (below ₹7,000) recorded modest growth. In contrast, the value-for-money category ( ₹7,000– ₹25,000), which forms a bulk of the market, declined by 6% YoY.
Menka Kumari, Senior Analyst at CyberMedia Research (CMR), while speaking about the findings of the report in a blogpost, said, “The
Xiaomi, Samsung see sharpest decline as Vivo takes lead
According to CMR, Vivo emerged as the top smartphone brand in India in Q1 2025, capturing a 20% market share and recording 18% year-on-year growth. Five of its models, Vivo Y29, T3 Lite, T3X, and T4X, contributed to nearly 43% of the brand’s 5G shipments during the quarter.
Samsung held the second spot with an 18% market share but saw a 13% YoY decline in the value-for-money segment.
Xiaomi witnessed the steepest fall, slipping to a 13% market share with a 37% YoY decline. The brand struggled across both its value-for-money and affordable smartphone segments, the report noted.
In the feature phone segment, the report highlighted a 17% YoY decline in 2G phone shipments and a massive 66% drop in 4G feature phone shipments. Itel continues to lead the 2G segment with a 41% market share, followed by Lava at 31% and HMD at 19%.
